Interview : Textile Designer Niki Jones

Contemporary Scandinavian bedroom with dark walls and geometric grey bedding by designer Niki JonesHi everyone! How are you all today? I hope you’ve enjoyed the long Bank Holiday weekend if you live in the UK. Traditionally, this is a time when lots of us take part in DIY and try to get our homes ready for the greatly anticipated summer season. I’m happy to say that I actually haven’t been doing any DIY at all this weekend. That’s because my kitchen makeover, which has been in progress for a year, is finally finished. I can’t tell you what a relief that is. So this weekend we have been mostly enjoying our new space. I will be sharing a progress post with you guys shortly and then the final reveal will follow once I’ve had the time (and good light) to photograph it. So that’s all very exciting!

Something else exciting however, is that I am hosting a fantastic giveaway today, which I am sure you’ll love. A few weeks ago, I received an email from Niki Jones, a fantastic designer who wanted to introduce me to her work. I have no idea how I hadn’t come across her before if I’m honest and that’s why I really love it when people reach out to me. Once I had checked out Niki’s website, I knew she would be a perfect candidate to feature on The Design Sheppard so I immediately responded and asked if I could interview her so I could give you guys a more in-depth insight into her work. Luckily, she agreed to make time for us. So here it is:

Interior Designer Niki Jones sat at a desk smilingCan you tell us a little bit about yourself?

I’m from Glasgow and after many years away I returned here to set up my business eight years ago. I did my degree at The Scottish College of Textiles in Galashiels and then went on to do my master at the Royal College of Art. After graduating, I started a design role at habitat, becoming the textile and style co-ordinator. I left after six years to pursue an opportunity as design director at Wedgwood. In 2005, I took time out of my career to have my son and after time working as a freelance designer I started to form the idea in my head to create my own collection which launched in September 2009.

Contemporary bedroom featuring Velvet linen bedding in blush pink from Niki Jones

How did you first discover your love of design? What is your earliest memory of design?

I loved drawing as a child. I found it very therapeutic. I remember when I moved into my own room that I was very considered and conscious about how I wanted my environment to be. I don’t think I was overly aware of this at the time, I was just naturally interested. However, when I look back on my childhood a lot of my memories come to me through colour and texture.

I remember the teal blue boucle sofa my parents had so vividly and the warp-raschel knitted curtains I used to hide behind in my bedroom. I think I was always destined for textiles.

Coffee table placed on a geometric rug by Niki Jones

You’ve had a really successful career. Why did you decide to set up your own company?

I suppose there was a combination of reasons. I am single mum, so being my own boss gives me a great degree of control and flexibility for my son. Having moved away from London, I had become very aware that there was an opportunity to tap into people’s appetite for something different that wasn’t available in their local vicinity. I loved the idea of a shop, but as I researched the business it became more apparent that the opportunities were online. This also gave me the opportunity to reach a larger audience of like-minded consumers. I loved the idea of bringing my lo-tech hand-crafted pieces to the public through the hi-tech technology of the internet.

Geometric cushions placed upon a bench which rests on a geometric rug by Niki Jones

What makes the Niki Jones collection so special?

We don’t do disposable. Each design is given great time and consideration and really has to earn its place within our range. We use great quality materials and traditional manufacturing skills to develop our products. We design products not just pattern. So a cushion is designed as a product rather than cut from running meterage with attention given to every detail.

Chair and floor lamp placed on a grey geometric rug by Niki Jones

Can you tell us about how and where your products are made?

We love to champion great craftsmanship and design alongside these skills to enhance them. So for instance, our hand-embroidered crewel embroidery collection is made by hand in Kashmir in the north of India. This collection celebrates this ancient craft but with a fresh and contemporary design approach. We seek out the best in heritage and artisanship, re-interpreting these skills to ensure their survival for future generations.

Contemporary bedroom featuring a cosy bed made up with silver geometric bedding from Niki Jones

What is your favourite part of the design process? 

When the first samples arrive in of my new designs. Its like Christmas morning!

Grey sofa topped with a selection of geometric cushions by Niki Jones

You love to travel. How has this affected your design work?

I am interested in the history of pattern and how cultures often overlap. When the Victorians started to explore travel they collated influences, patterns and artefacts from all over the world and then combined them into their homes. These items then became aspirational and inspired other designs. I am fascinated by the journey that patterns take and how something ancient can appear entirely contemporary with a fresh perspective. I find travelling such a vital part of my design and development process. It exposes me to new and interesting patterns, colours, techniques and materials that then feed my design resources, keeping ideas fresh. I feel more focused and sharp when I am travelling and somehow more receptive to ideas.

Yellow and grey geometric cushions by Niki Jones

Who or what have been your main design influences?

My time as designer and style co-ordinator at habitat was a vital step in my development. I was fortunate enough to be there during the time that Tom Dixon was Head of Design. His non-conventional approach and strong respect for design with in a commercial environment has had a lasting influence. During the six years I was there, I worked along side seriously talented established and young designers, such as Matthew Hilton, Georgina Godley and Bethan Gray. Being immersed this environment was probably the most important time of my career and helped me to find my own voice creatively.

Grey room featuring a geometric rug and cushion by Niki Jones

Can you describe a normal day at work?

I can’t do anything in the morning without a fresh coffee. So no matter what, that’s my first port of call. No two days at work are the same, which is part of what I enjoy about it. I usually deal with emails first and draw up a list of things to do for the day. Then I get any invoicing or admin stuff out the way so that I can focus on whatever creative projects I have on. I find it hard to focus on the creative side of the business unless I am up to date with everything else. My job doesn’t really stop, it’s something that is with me all the time and being creative isn’t something that can be time-tabled.

Grey bedroom featuring a yellow geometric rug and bedding from Niki Jones

Do you have any exciting plans for the future that you can tell us about?

I am looking at developing fabric by the meter in the coming year. This will allow us to explore other product categories such as upholstery and lampshades. I also have a few new collaborations launching in the coming year.

If you’re interested in learning more you can watch this short video about Niki and her studio

Introduction to Niki Jones from Niki Jones on Vimeo.

So it was great to hear more about Niki, her background and her design process. Now for the exciting giveaway! Niki has kindly offered us a duvet cover and two pillowcases from her new collection to give away to one lucky reader. To enter, simply follow the instructions on the Rafflecopter widget below. Good luck guys!

a Rafflecopter giveaway

Disclosure: This post has been sponsored by Niki Jones. However, I want to stress that I only collaborate with brands and companies that I genuinely like and believe that my readers will like too.  

241 Responses to Interview : Textile Designer Niki Jones
  1. Alisa Moore Reply

    Love the dynamic patterns

  2. Jo Hutchinson Reply

    The patterns are lovely and so modern

  3. Natalie Crossan Reply

    The designs xx

  4. ellie spider Reply

    I love the patterns I am a big fan of geometric shapes

  5. Clare Martin Reply

    The prints are amazing!

  6. Laura Asplin Reply

    I love the variety of colour :)

  7. claire little Reply

    the designs

  8. Jessica Hutton Reply

    I love the patterns. They are very modern and beautiful xx

  9. Claire Willmer Reply

    Love the patterns and colours!

  10. Chirag Patel Reply

    geometric designs

  11. Helen Thorsby Reply

    The beautiful colours used. Stunning

  12. Sammie Hodges Reply

    The patterns are lovely and so ‘in’ right now

  13. Victoria Buchanan Reply

    The designs- beautiful and a bit quirky!

  14. Victoria Buchanan Reply

    Just beautiful designs, with a bit of originality

  15. Maria Jane Knight Reply

    I love the geometric patterns!

  16. Lorraine Mabbitt Reply

    So many different designs and beautiful patters

  17. Sheena Read Reply

    So many gorgeous designs and colours.

  18. Emily Clark Reply

    I love the geometric shapes!

  19. Ema J Lowe Reply

    i love the designs and the bold bright colours

  20. sallyann Johnston Reply

    The modern designs and the colours, something a bit different to what i have seen before but they are really nice, Thank you

  21. Rachel Bonness Reply

    The geometric shapes are so nice

  22. Rachel Butterworth Reply

    The variety of the designs.

  23. rosie Reply

    I love the colours, they’re really modern and fresh looking :)

  24. Rose Chambers Reply

    I love the geometric designs.

  25. jen jackson Reply

    The design

  26. Angela Wilcox Reply

    I love the colours and patterns.

  27. Jacqueline Roberts Reply

    I love the tactile shapes you do want to touch them

  28. lyn west Reply

    timeless designs that would look good in any home or setting

  29. Sarah Parker Reply

    love the patterns :)

  30. James Holyland Reply

    The colours appeal to me

  31. Iris W Reply

    Great patterns and colours

  32. Julie Wood Reply

    Great geometric designs

  33. Hazel Rush Reply

    I love the striking designs


    Just love the styles and tones

  35. Jenny Rogers Reply

    I love the geometric patterns and the colour combinations.

  36. Lynne Oconnor Reply

    I love the triangle motif in the patterns

  37. gemma blake Reply

    The geometric designs, timeless and classic looking.

  38. Kim Draper Reply

    I love these designs. So modern, yet subtle.

  39. Michelle lintern Reply

    Love the stringing designs

  40. Diana Reply

    Lovely designs :)

  41. Gillian Hutchison Reply

    I love the materials/patterns used. Its not to girly but still lovely

  42. Emma Davison Reply

    They are so vibrant

  43. Jessica Gyte Reply

    Eye catching designs and geometric prints!

  44. Sarah Ann Reply

    I love the geometric patterns and colours.

  45. Ali Thorpe Reply

    I love the patterns and colour combinations.

  46. Helen Reply

    geometric prints


    Love the designs and bright colours would give a bedroom a new outlook

  48. Kat Allinson Reply

    I love the eye catching designs

  49. carmel pickering Reply

    lovely patterns and so unique

  50. Rich Tyler Reply

    The amazing designs :)

  51. Jamie C Millard Reply

    love the geometric patterns

  52. leanne weir Reply

    I like the patterns

  53. Lori Mckillop Reply

    I love all the different patterns :)

  54. Saran Benjamin Reply

    I love the unique designs and the mix of colours

  55. donna l jones Reply

    Great colours

  56. Sarah Brokenshire Reply

    I love the colours used! x

  57. Victoria Morris Reply

    Slovenly designs and patterns, unique and stylish :)

  58. Lila Taylor Reply

    The designs of the fabrics are quality, the colours are beautiful. very talented designer!

  59. Emily Hutchinson Reply

    I love the geometric designs

  60. Stuart Dunlop Reply

    I like the patterns and the colour

  61. Sarah Lee Reply

    I like the colours

  62. Karen R Reply

    I just love the geometric patterns – they remind me of those American style quilts

  63. Emma Smith Reply

    It’s all stunning. Lovely designs but still quite simple

  64. Geraldine Reply

    That pink bed cover looks great. I’ve been looking for one for my bed.

  65. Andrew Hindley Reply

    Love the variety and stylish chic

  66. Vicki-Anne Smith Reply

    I love the unusual, minimalistic style and prints

  67. lucinda duxbury Reply

    the colours and patterns are so nice

  68. Abigail Cullen Reply

    I like the patterns and designs.

  69. Claire Davies Reply

    I love Niki’s range of cushions, handmade throws, quilts and rugs. I love the colours, the designs, her talent and provenance. I love her concentric bed linen – the colour combination is beautiful. I also love the Zellij cushion – amazing work from a very talented creator. Thank you for this wonderful competition.

  70. Hayley Lynch Reply

    Distinct quality designs that stand out from the crowds

  71. Lillian Fisher Reply

    Love the patterns and colours, look like very good quality.

  72. Mainy Reply

    Great colours


  73. Elisabeth Ries Reply

    The smart geometric shapes.

  74. Keshia Esgate Reply

    I like the patterns and the splashes of colour

  75. Lesley Reply

    Yellow and grey are my favourite combination!

  76. Jade Pawley Reply

    I love the variety of patterns & colours which are available! These are all so unique & gorgeous!

  77. Cherry Edwards Reply

    I like the bold patterns, the colour contrasts and the quality

  78. Louise A Reply

    i like the geometric designs, some of them remind me of patchwork quilts

  79. Jim Milligan Reply

    I like the geometric designs, great quality.

  80. Claire Nutman Reply

    Loving the urban vibe and colours, gorgeous thanks x

  81. Lisa Pope Reply

    They’re simple & stylish

  82. Samantha Woodlock Reply

    the colours are great

  83. Angela M Reply

    The use of colours together.

  84. purpleshoes Reply

    the colours and patterns are stunning. so sophisticated

  85. Allison Sherwood Reply

    I love the patterns and colours, bold and beautiful and really stand out.

  86. Isabelle Smith Reply

    classy and good quality


    Love the designs and colours

  88. Lorraine Kirk Reply

    I love the combined texture and patterns.

  89. Lorna Ledger Reply

    Love the colours, nice base to work with – and love the bolder graphics – which I think are Gender neutral x great design

  90. PAULINE HILL Reply

    The quality and the patterns

  91. Jade Hewlett Reply

    I like the colours and designs

  92. Emily Fraser Reply

    I love the colours & the eye catching designs :)

  93. karen hill Reply

    Love the modern colours , the simple but very effective designs are lovely x

  94. Jo Young Reply

    I love the patterns and colours.

  95. Maggie Coates Reply

    I have enjoyed looking at the designs and particularly like the geometric prints.

  96. Mark Bradbury Reply

    The quality a style is great.

  97. Kym Robson Reply

    Just love the contemporary designs and colours

  98. Diane Wareing Reply

    I love the duvet set & the bright funky cushions.
    A room can come to life with pattern & colour and she is able to create wonderful designs that do just that.

  99. Catherine Furness Reply

    I love how unique and intricate the pattern designs are. The first picture is my absolute favourite x

  100. Janice Dunn Reply

    The designs are modern and fresh, they look amazing

  101. Amanda Reply

    Love the designs and vibrant colours

  102. Lucy W Reply

    I love the authentic vibe to all the designs – the designs and textures feel hand-crafted but in a completely accessible and usable way! Gorgeous!

  103. Nemone Robinson Reply

    i love it so much wow

  104. Paula Phillips Reply

    I like the designs and colours.

  105. Mita Reply

    I like the modern coloring.

  106. Pamela Gossage Reply

    The diversity of colours and the designs

  107. Andrea Fletcher Reply

    I like the designs and colours.

  108. Susan Sargent Reply

    Bold and colourful

  109. Jennifer Gardner Reply

    The neutral colours and graphic patterns.

  110. Alice Dixon Reply

    I like the colours and patterns, modern and funky

  111. Debbie Burfoot Reply

    Love the colours and patterns

  112. Sheena Batey Reply

    The quality of the designs. They are so stylish.

  113. Carolynn Woodland Reply

    The colours, patterns and overall quality

  114. Sue McCarthy Reply

    I love the round cushions and the metallic colours, very funky!

  115. Bridget Rayner Reply

    Bold fresh designs,love it

  116. Harline Parkin Reply

    The lovely bright colours and great patterns

  117. Gerri Tennant Reply

    Modern, fresh designs that would complement any decor.

  118. Graham Ross Reply

    I love the modern colouring,very unique

  119. Tabathia B Reply

    I like the bold and versatile patterns that bring attention with a pop of color

  120. iain maciver Reply

    love the modern colouring

  121. Rebecca Nisbet Reply

    how simple and stylish the deigns are.

  122. Michelle Smith Reply

    The stylish designs

  123. ruth robinson Reply

    i like the patterns modern yet classic

  124. maureen findley Reply

    i really love the modern colouring

  125. Paula Barker Reply

    The fresh and clean designs, and brilliant colour combinations.

  126. Lauren Henson Reply

    Its Unique, Stylish and Contemporary. Very beautiful and love the patterns and colours.

  127. Karen hutchinson Reply

    Love the patterns – especially the cushions

  128. MARK THOMAS Reply

    I like the geometric designs. Very modern and stylish .

  129. Karen Usher Reply

    Im loving the bald patterns and the fact that its been designed by a woman! Girl power!

  130. Peggy rossiter Reply

    Classy sharp designs

  131. Gwyn Sharps Reply

    I love the how the simplicity creates a strong look. I love the use of pattern, colour and texture.

  132. Kathy Cakebread Reply

    the eye catching designs

  133. Carole E Reply

    I love the patterns and colours

  134. Kelly Hirst Reply

    I love the bold colours and Patterns – very modern!

  135. Alica Reply

    I love the bold patterns and colours!

  136. Amy Pest Reply

    really colourful unique bold patterns you dont see everyday

  137. Jade Adams Reply

    Love the current geometric patterns.

  138. Eleanor Beavan Reply

    I love the styles and colours and the fact that such great quality materials are used.

  139. Becky John Reply

    I love the contemporary designs and colours

  140. Kate Dalgleish Reply

    The Bold geometric patterns are great!

  141. Victoria G Reply

    They are so eye-catching!

  142. Sharon Keane Reply

    love the bright bold patterns, making a statement, i think myself and my teenager might fight over the winning prize lol

  143. n Parker Reply

    Patterns are lovely and stylist

  144. clair downham Reply

    love the stylish patterns and colours

  145. Louise Fairweather Reply

    I like the patterns and the colours

  146. jodie beaumont Reply

    the geometric patterns and modern colours

  147. Gerry Kelly Reply

    Love the designs and vibrant colours. Especially love the rugs – rug envy!

  148. Janice Reply

    I love the duvet shown above

  149. Mark Johnson Reply

    Beautifull simple designs

  150. Solange Reply

    I love the patterns and colours. It’s so stylish and chic.

  151. rebecca h Reply

    I love all the geometric patterns! they are so pretty and modern and also are pleasing to my OCD !

  152. Natalie Gillham Reply

    I love the patterns and the quality x

  153. melanie stirling Reply

    I love the patterns and colours and they are something different to what I have seen before.

  154. Debbie Gilbert Reply

    classic great design and I love the colours

  155. Caroline H Reply

    I’m loving the colour palette. Monochromes plus citrus pops always look impressive and really work for me.

  156. Amanda Hart Reply

    The patterns are super stylish

  157. Tina W Reply

    The patterns are pretty classic/timeless. they have a fresh look but not trendy where you’d want to ‘update’ in a year or two

  158. Kim Neville Reply

    I like their different styles

  159. Andrea A Reply

    I like the colour combinations that make up the patterns.

  160. Katie W Reply

    Beautiful design!

  161. Zoe C Reply

    I like the geometric patterns

  162. Kerry Kilmister Reply

    I love the gorgeous prints and fantastic quality.

  163. Jo Jones Reply

    The designs are unusual and very pleasant

  164. Farhana Chowdhury Reply

    Have always loved geometric patterns and they blend so well with most rooms

  165. Jenna Parrington Reply

    The bold patterns and colours!

  166. Sarah Rees Reply

    Lovely bold designs and nice colours

  167. Leanne V McKenna Reply

    I love geometric prints, and the designs are so modern, lovely!

  168. emma walters Reply

    love the bold designs that suit both sexes, think hubby is fed up of flowers!

  169. Becky Duffy Reply

    Such stylish designs and so unique, love something different from the norm!

  170. Isabel O Reply

    I love the geometric element to the prints on the items. I recently found a Graham and Brown wallpaper that would go really well with this stuff actually.

  171. Old Fashioned Susie Reply

    I love the colour combinations the best!

  172. Paula Gwynne Reply

    Very vibrant and stylish

  173. Sarah Mackay Reply

    I love the patterns

  174. Bob Clark Reply

    they exude style and quality – they say I’ve made it

  175. Charlotte Arnott Reply

    I like the fresh colours.

  176. Tracy Clark Reply

    the patterns and bright colours

  177. debbie m Reply

    I love the patterns, this would look great!

  178. Tracey Peach Reply

    I love the stylish patterns & neutral colour tones

  179. Emma Gibson Reply

    There lovely and elegant.

  180. Sam R Reply

    The colours and patterns are so lovely! very unique x

  181. Hayley F Reply

    i love all the shapes and colours.It looks very retro x

  182. laura banks Reply

    the funky colours and patterns

  183. Jo Carroll Reply

    What I love most about Niki’s design is the way she uses complimentary colours in all her bold designs that really makes each textile stand out yet at the same time look ever so homely.

  184. Jen Rogers Reply

    I love the colours because my sons would be happy with a lot of the designs and colours – no moaning!

  185. Suzanne Reply

    I love the colours and distinctive designs.

  186. Fozia Akhtar Reply

    I love the amazing designs

  187. Beverley Cousins Reply

    The patterns are just amazing!

  188. Ann-Marie Gould Reply

    i love the contemporary designs and serene colours

  189. Sarah Pybus Reply

    They are unisex and modern

  190. Matthew Griffiths Reply

    The good taste and imagination

  191. Emma Cale Reply

    I absolutely love all the shapes, colours and abstract patterns

  192. Harvey Patterson Reply

    The modern look and warm homely feeling to it.

  193. sharon mead Reply

    I love the calming colours

  194. debbie smith Reply

    i love the colors they are very modern and tasteful fab giveaway thankyou

  195. Robyn Se Reply

    I love the simple graphic designs and the subtle colours

  196. Shyla Reply

    Beautiful designs

  197. Suzanne Jackson Reply

    I like the patterns – modern and eclectic.

  198. Sarah Birkett Reply

    Its not flowers. At last, bedding for someone who isnt obsessed with flowes but still wants a pattern. I love the geometrics

  199. Susan Hoggett Reply

    I love how simple but very chic and effective it is

  200. Debbie W Reply

    The thing I like best is that the colours and designs are not too girly or too masculine so suits everyone. It isn’t easy to find something that my husband and I both like but this is ideal.

  201. Tom D Reply

    I love the bold patterns, and the neutral colours would work well with pretty much any wall colour

  202. Mariel Pereira Reply

    The unique patterns are lovely

  203. kim jackson Reply

    i love the on trend colour and patterns :D perfect

  204. Fiona King Reply

    I love the smart designs and can visualise how they would compliment any home

  205. simon tutthill Reply

    The great variety of styles

  206. Anya Jacobs Reply

    Beautiful and modern!

  207. Marc H Reply

    Love the patterns, very interesting.

  208. Helen W Reply

    They have a timeless style. Great colours and prints.

  209. stuart hargreaves Reply

    the colours and the patterns are really nice

  210. Alexandra oliver Reply

    love geometrics!

  211. Tracy Hanley Reply

    Love the colours and patterns

  212. Yvonne Reply

    Quality Stylish and Modern

  213. Emily Knight Reply

    I love geometric patterns, so these are right up my street!

  214. Kelly Glen Reply

    I love that is looks so stylish and modern.

  215. sofie Reply

    The colours – grey and yellow looks fab

  216. Tracey Ryder Reply

    so stylish

  217. Marycarol Reply

    Love the designs and colours x

  218. MM Reply

    The style and simplicity

  219. amy bondoc Reply

    love the prints they are gorgeous they also look to be good quality!

  220. Tracy Nixon Reply

    I love the modern and stylish designs and the colour range!

  221. Jodie Thompson Reply

    I absolutely love Geometric patterns so this is right up my street!

  222. Candy Pop Reply

    Great interview and stunning prints! Thanks for sharing. x

  223. Christine Dodd Reply

    I love the modern block designs – so stylish

  224. kellyjo walters Reply

    the patterns and colors

  225. Julie Davis Reply

    I love how the geometry and vibrant colours provide a strong theme to the collection which is softened to various degrees with the muted greys.

  226. Nicole frances Reply

    I love the modern, geometric patterns!

  227. nickie Reply

    I love the design

  228. rust Reply

    The patterns and colors are very appealing.

  229. carol clark Reply

    i like the patterns and colors its pretty to me

  230. Nancy Loring Reply

    They look comfortable and I really like the gray and yellow one.

  231. kim plant Reply

    love the pattern xx

  232. Latanya Reply

    I love the patterns and colors

  233. Gabrielle Reply

    Great design! Lovely interview! So humble and sweet!

  234. frances hopkins Reply

    I love the designs, so different the others you see

  235. Lisa Kew Reply

    Loving the geometric patterns and also having a current obsession with greys, navys and mustard yellow so ticking lots of boxes for me!

  236. julie Reply

    my sister would totally love this :)

  237. Anna Reply

    I am always looking for soft furnishings with distinctive patterns, these are brilliant.

  238. Donna S Reply

    I love the modern designs and the colours are natural and beautiful.

  239. Jane Berrow Reply

    I revel in the wonderful patterns. They would look lovely in my home, which is far too plain

  240. Lou Griffiths Reply

    What’s not to like.
    The colours – yellow and grey – a match made in heaven.
    Or those designs that would just finish my bedroom – amazing.

  241. Stephanie Reply

    I love the bold patterns, nice to see someone who isn’t scared of bringing pattern and bold colours together.

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