Today, I’m talking a little bit about predicting trends. Interior trends, like the trends we see in fashion, come and go. They are cyclical in nature but they are not always easy to predict. Now I think I’m pretty good at predicting upcoming trends. Some trends, known as macro trends, really explode onto the scene in a big way and create large-scale, sustained shifts in consumer interest. Other trends, known as micro trends, remain quite small and tend to change the behaviour in the short-term. Then, of course, there are fads which come fast but tend to fade away quickly too. When you are immersed in an industry as much as I am, it tends to be quite easy to spot patterns arising.
Suddenly you see lots of plants featuring in interior shoots, then you see lots of botanical artwork popping up, then fabric, then wallcoverings, then you spot ceramics that are covered in cactus prints or shaped like cacti, then candles appear that look like succulents and then before you know it you’re in the middle of a full blown botanical trend that is absolutely everywhere and hard to avoid. Trends take quite a while to go mainstream though. They often start at a really high-end level and then slowly filter down to the highstreet and this can take months or even years. So if you’re in the know, trends are easy to spot. But sometimes, they can appear out of nowhere and totally take you by surprise. And that is exactly what happened to me with velvet!