This is a particularly exciting post for me to be able to write. You all know how much I like to get to know the brands that I work with. I love doing interviews, I rarely turn down a good old factory tour and I especially like reporting on new product launches. For me, following the journey of a brand and really getting a good insight into what makes them tick and how they work, is a real honour. I have never felt that you can really understand the value of a product unless you understand everything that went into its creation. But as consumers, we rarely get to see all of this. We get the marketing messages sure, but there is so much more to it.
