Privacy Policy

Last Updated: 12th June 2022

Owner and Data Controller

Stacey Sheppard

C/O The Tribe SW Ltd
4 Castle Street

If you have any questions about this Privacy Policy, please contact:

The purpose of this Privacy Policy is to explain to you how we control, process, handle and protect your personal information while browsing or using this website, including your rights under current laws and regulations. If you do not agree to the following policy you may wish to cease viewing / using this website.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the “Last Updated” date at the top of this policy and, in some cases, if we have your contact details, we may send you an email notification. We encourage you to review our Privacy Policy whenever you access The Design Sheppard to stay informed about our information practices and the ways you can help protect your privacy.

Types of Data Collected

Personal Data may be freely provided by the User, or collected automatically when using this website.

Among the types of Personal Data that The Design Sheppard collects, by itself or through third parties, there are: Cookies, IP address, usage data, first name, last name, and email address. Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy.

Methods of Processing

We take appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.
The Data processing is carried out using computers and/or IT enabled tools, following organisational procedures and modes strictly related to the purposes indicated. In some cases, the Data that we collect and process may be accessible to certain external parties, such as third-party technical service providers, mail carriers, hosting providers, or IT companies.

Place of Processing

The Data is processed at the Owner’s UK operating offices and in any other places where the parties involved in the processing are located.
Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own. If any such transfer takes place, Users can find out more by checking the relevant sections of this document.

The Purpose of Processing

The Data concerning the User is collected to allow the Owner to provide its Services, as well as for the following purposes: advertising, analytics, comments, contacting the User, displaying content from external platforms, or interaction with data collection platforms and other third parties.


This website works with third-party affiliate advertising networks (AWIN and Skimlinks) who collect Data in order to track referrals to advertiser websites, track the consequent sales transactions and to report on that activity.

Sales that result from Users clicking on affiliate links are recorded, and the networks securely provide encrypted details of which websites generated those clicks and sales to the retailer. The encryption process means the data does not contain anything that can personally identify Users, and affiliate links do not capture personal data unless that data is specifically requested and entered by the consumer. The affiliate link may capture the IP address of the computer used, which can show the customer location.


We use analytics services to monitor and analyse our web traffic and to keep track of User behavior.

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilises the Data collected to track and examine the use of this website, to prepare reports on its activities and share them with other Google services.

The specific type of Personal Data collected by Google Analytics is Cookies and Usage Data.

Google Processes this Data in the United States and therefore this data is transferred out of the UK/EU. Google is part of the Privacy Shield Framework, which means that it complies with data protection requirements when transferring personal data from the European Union to the United States. For more information, you can read Google’s Privacy Policy.


If you choose to leave a comment on an article on The Design Sheppard, we require your Name and your Email Address and we request your Website (URL). You may also elect to provide a partial name, initials or even a pseudonym in lieu of your full name. You are not required to provide a website URL.

When you leave a comment, three cookies are stored on your browser to make it easier for you to comment again in the future. The cookies contain your Name, your Email Address and your Website (URL). They are set to expire after one year. (For more information on cookies, please see our Cookie Policy.)

If you elect to leave a comment on an article, in addition to the comment text you provide we also collect your IP Address and your User Agent.

Your comment text, your Name, Email Address, Website (URL), IP Address and User Agent are accessible by the Owner of this site.

An anonymized string created from your Email Address (also called a hash) is provided to the Gravatar service to see if a profile picture of you is available for display. The Gravatar service privacy policy is available here:

Prior to approval of your comment, your profile picture is only visible to administrators. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Following approval of your comment, your comment text, your Name, and Website (URL) (if provided) are visible to the public.

Comments containing links or certain words or phrases may require manual approval by an administrator.

Your comment, including comment text, your Name, Email Address, Website (URL), IP Address and User Agent, is:

  • shared with the Akismet service to determine whether or not your comment is spam. The Akismet service privacy policy is available here:
  • stored in the website’s database, access to which is restricted to site administrators. Site administrator authentication is by username and password.
  • retained indefinitely until explicitly deleted by an administrator.

Displaying Content from External Platforms

Articles on this site may display or embed content from other services (e.g. videos, images, articles, giveaways etc.).

These services may collect your IP Address, your User Agent, store and retrieve cookies on your browser, embed additional third-party tracking, and monitor your interaction with that embedded content, including correlating your interaction with the content with your account with that service, if you are logged in to that service.

A link to each service’s privacy policy has been included below.

Managing Contacts and Sending Messages

The Design Sheppard sends out a weekly newsletter, by email, to anyone who subscribes to the site. This newsletter contains links and excerpts of all the blog posts that were published in the previous week.


Mailchimp is the email marketing service that is used by The Design Sheppard to send out the weekly newsletter.  In order to send the newsletter, we collect the User’s first name, last name and email address. Any email marketing messages that we send out may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within those messages. These messages may record a range of data such as: times, dates, I.P addresses, opens, clicks, forwards, geographic and demographic data. Such data, within its limitations, will show the activity each subscriber made for that email campaign.

We provide you with an easy method to withdraw your consent (unsubscribe) or manage your preferences / the information we hold about you at any time. See the footer of any marketing messages for instructions on how to unsubscribe or manage your preferences.

One Signal

OneSignal is a message sending service provided by Lilomi, Inc. It allows the Owner to send messages and notifications to Users across platforms such as Android, iOS, and the web. Messages can be sent to single devices, groups of devices, or specific topics or User segments. Depending on the permissions granted to this Application, the Data collected may also include precise location (i.e. GPS-level data) or WiFi information, apps installed and enabled on the User’s device. This Application uses identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS, respectively) and technologies similar to cookies to run the OneSignal service.

The Data collected may be used by the service provider for interest-based advertising, analytics and market research. In order to understand OneSignal’s use of Data, consult OneSignal’s privacy policy.

Push notifications opt-out

Users may in most cases opt-out of receiving push notifications by visiting their device settings, such as the notification settings for mobile phones, and then changing those settings for some or all of the apps on the particular device.

Interest-based advertising opt-out

Users may opt-out of OneSignal advertising features through applicable device settings, such as the device advertising settings for mobile phones. Different device configurations, or updates to devices, may affect or change how these indicated settings work.

Backing Up the Site

The Design Sheppard is backed up every day to Dropbox using an encrypted connection. Dropbox’s privacy policy is available here:

Retention Time

Personal Data shall be processed and stored for as long as Users consent to its processing.

Your Rights

Users may exercise certain rights regarding their Data processed by the Owner.

In particular, Users have the right to do the following:

  • Withdraw consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
  • Access their Data. Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing and obtain a copy of the Data undergoing processing.
  • Verify and seek rectification. Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
  • Have their Personal Data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner.

For all questions regarding the Personal Data that we hold, please contact