As many of you will already know I have been a big fan of IKEA since my student days when the Swedish giant provided the only affordable way to kit out my home with style. Since my student days I have continued to enjoy the offerings of Ikea and marvel at the clever and extremely well-designed and made products. Each year I look forward to the release of the new catalogue to see what exciting new products are being launched. The IKEA catalogue 2014 is particularly interesting, not only because of the great variety of products that it features but also due to the new augmented reality app. So I wanted to give you a peek at the catalogue before it is available in stores tomorrow.
The 2014 IKEA catalogue also gives us the ability to place virtual furniture in our own home with the help of augmented reality. By scanning selected pages in the printed IKEA catalogue with the IKEA catalogue application, or by browsing the pages in the digital 2014 IKEA catalogue on a smartphone or tablet we are able to unlock this exciting new feature. Then we simply place the printed IKEA catalogue where we want to put the furniture in our room, choose a product from a selection of the IKEA range and see how it will look in your home! Genius right?