Gorenje designed by Karim Rashid

Rashid for Gorenje
The new Gorenje collection designed by Karim Rashid

So if you are looking for a funky oven to sit alongside your daring Gorenje Retro Collection fridge, look no further. The undisputed king of colour, Karim Rashid, had put his stamp on the kitchen.

A minimal fusion of functionality, technology, interactivity, and purity, according to Gorenje, the new collection boasts a full length handle down the side of the appliance, which incorporates a vertical LED light stripe allowing several colour versions.

Commenting on his collection, Rashid said: β€œI have wanted to design appliances for ages. It was a great exercise in rethinking the banal. Too often we are relegated to tired archetypes. Design is about shaping contemporaneity. Design is critical to our environments, to our daily experiences, our products, our everything. Everything needs to be designed, from our airplane interiors to our shampoo bottles to our money. We need to beautify this planet in every aspect, in every corner of the earth.”

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