Sainsbury’s AW14 Home & Lifestyle Collection

Sainsburys AW14 Indigo Bedroom

Happy Wednesday everyone! Sorry for my radio silence the past few weeks but it’s not always easy to blog when you have a tiny baby with sleep issues. But don’t worry I have plenty of great posts lined up that I can’t wait to share with you. But today I wanted to present another great AW14 home collection and this time it’s from Sainsbury’s. You may remember that I featured the SS14 home collection from Sainsbury’s back in January and I was impressed with the trends that the supermarket launched back then. But I must say I’m even more impressed with the Sainsbury’s AW14 collection. I’m only going to feature my favourite trend today but there are in fact three trends for the coming colder months: Indigo Blue, Folk Tales and Dreamscape. No guesses for which one is my favourite. I think I’ve probably told you all before how indigo is my all-time favourite colour. It’s just so classy and sophisticated and I find it so calming. So when I spotted the Indigo Blue range I was instantly taken with it and I think you’ll see why.

Deep indigo and inky blues bleed into bold cobalt hues to create an edge of drama for this striking trend. Oriental brushstroke patterns on ceramics bring a fluid, organic feel to this luxurious look. Dark tones are brought to life with accents of warm copper and brushed pewter metalwork while natural linens and chunky knits add cosiness and texture

Emma Mann, Head of Home Design at Sainsbury’s

Beautiful Bedrooms


Sainsburys AW14 Indigo Bedroom Textiles

There are some really fantastic looking pieces for the bedroom including some wonderful textiles that add a really luxurious and cosy element. I certainly wouldn’t mind snuggling up in a bedroom like that this winter. And here are a few of my favourite pieces from the new range that would make perfect additions to the bedroom.

Sainsburys AW14 Home Collection Indigo Bedroom

Lovely Living


Sainsburys AW14 Indigo Living Room

Dark and moody hues are all the rage at the moment and this collection is perfect for creating that sultry look. Personally I prefer my livingroom to be a tad more light and airy so I’m not really drawn to the dark walls and dark floors used together but I really like the indigo accessories.

Sainsburys AW14 Indigo Home Accesories

Here are some of my favourite products from the collection that could be used in the livingroom:

Sainsburys AW14 Home Collection Indigo Living

Delightful Dining


Sainsburys AW14 Indigo Dining

The pieces from the dining collection are perhaps my favourite of the whole range. I really like the beautiful painterly patterns and I would be extremely happy if my kitchen cupboards were stacked full of these dishes.

Sainsburys AW14 Indigo Dining Here are some of my favourite pieces from the collection that can be used in the diningroom:

Sainsburys AW14 Home collection Indigo Dining


Blissful Bathing


Sainsburys AW14 Indigo Bathroom

I think the combination of indigo and white is just perfect for the bathroom and when we get round to re-doing our bathroom this colour combination is definitely one of my top choices. I particularly like the textiles from the range. Here again are some of my favourite pieces:

Sainsburys AW14 Home Collection Indigo Bathroom

So what do you think? It’s a pretty great collection to come from a supermarket right? And the best thing? Supermarket prices makes it affordable for most of us. So we no longer need to swoon over those great pieces that are out of our price range because we can now get the look for highstreet prices. The collection will be available to buy online and in stores from 29th September 2014.

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