Dieter Rams: 10 Principles for Good Design

Dieter Rams, head of design at Braun, the German consumer electronics manufacturer, is one of the most influential industrial designers of the late 20th century. Below are his 10 principles for good design:

Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.

Copyright Dieter Rams


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